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THE BRIEF

A new brand strategy, naming, visual identity and collaterals for 4 hotels and 8 restaurants in the Swiss Alps to reflect their repositioning after renovation.

Hospitality Branding

A strategic approach to rebranding a well-loved portfolio of 3-star Swiss mountain resorts into 4-star lifestyle resorts, broadening their appeal to new guest segments and stay occasions.

2024-2025 | Faern Collection

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THE OUTCOME

+ New brand strategy and positioning based on market opportunities and mid-to-long-term asset value optimisation

+ New brand including name, vision, promise, service and design philosophies and signatures, and the full visual identity (logo, typographies, colour palette, photography, illustrations, etc.)

+ New visual identities for 8 of the restaurants and bars, including names, logos, brand books, editable templates, etc.

+ Creation of the full suite of hotel collaterals, physical and digital, including a new website linked to hotel, restaurant and spa reservations platforms

Flower garden is a pictorial that started as a simple concept shoot for Vogue's spring collection, aiming to act as inspiration for the upcoming trends.

Patric Jones, the project coordinator for this shoot, was keen on focusing on portraying the feminine masculinity and making a bold statement that men, too, can be feeling and emotional beings.

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The shoot was used for both the center spread and cover

We focused on balancing the polar opposites in this shoot

MOOD

The focus was on combining typically feminine flowers with male models