I've been a hospitality nerd for 20+ years. The one who gets excited about the story of an ingredient, a uniform's hem, a small service gesture or the light in a space.
From kitchen to bar to HQ, I've become a versatile hospitality creative who easily switches between strategy and concepts to operations and deliverables.
ABOUT ME
I love projects at the intersection of hospitality, culture and innovation.
It can be a conceptual event, renovating a restaurant or branding a new hotel or experience.
BRANDING
DESIGN
EVENTS
MARKETING
ART DIRECTION
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Some of my principles
WHAT GUIDES MY WORK
Gracious Hosting
Hosting is a profoundly human ritual that's revered in all cultures. It calls for kindness, an eye for details and a spirit of generosity.
It's central to how I work with colleagues, clients and partners and to all experiences we create together.
Effective Craft
The best example of human ingenuity is the effective use of craft. Knowing when to make slowly by hand, and when to scale respectfully.
Each project has its own mix. Some are mostly meticulous labours of love, some more technical solutions, but all proudly show some level of craft.
Clair Obscur
The beauty and richness found in contrasts, opposites and in-between, transitional spaces.
Inspired, creative solutions often comes from considering opposing ideas together, testing limits and layering contrasting elements together.