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THE BRIEF

A new strategic direction for the brand's 240+ lobby lounges, rooted in its evolved brand principles of celebration, restoration and culture.

It sets a creative, design and food & drinks strategy while allowing each project to be unique and locally relevant.

The Lounge in Residence

Since 1946, the Lobby Lounges of InterContinental Hotels & Resorts have been the place to gather and reset the world over. This contemporary approach celebrates and transcends that heritage.

2025-2026 | InterContinental Hotels & Resorts

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THE OUTCOME

+ Co-creation of a strategic Lobby Lounge Venue Toolkit with regional & specialty stakeholders defining a creative approach, clear pillars and tangible standards and deliverables

+ Guidance on process, briefing, visual identity, day-part framework and more

+ On-going implementation support in new opening and renovating projects (10+ in 12 months)

Head over heels is an advertorial commissioned by "DARE" shoes and supports the client stories used in the overall marketing campaign.

This project wanted to highlight the individuality and courage of ordinary people in their "DARE" shoes while also supporting the launch of the new "BLUE" and "YELLOW" product lines for the brand's spring and summer collection.

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We blended the contrasting colors into a cohesive collection that makes a statement

The aim of this shoot was to portray playful courage

MOOD

This shoot was used for both offline and online marketing materials, from billboards to social media ads